Relationship Driven Sales Coaching for Reps Who Want Better Results With More Balance

The Authentic Approach

To Selling Cars.

You want to sell more cars without all the extra hours. We help you do that.

Sell Like Yourself

The coaching we offer isn't one size fits all. We leverage who you are and the language you use to come up with strategies that sound like you, flow naturally, and make you feel comfortable using it.

Build Relationships

We believe in a customer first approach to sales. We'll focus on the relationship way of selling and how to build long-term clients, so your business grows through retention, referrals, and 5-star reviews.

Generate Leads

Nothing is worse than relying on walk-ins, phone calls, or assigned leads for sales. You'll learn how to generate leads through different sources, so you'll have a steady flow and be in control of your own sales.

Overcome Objections

Tired of feeling like you're constantly overcoming objections? We teach a proactive approach to handling them earlier on, so they either don't come up or you can handle them with 100% confidence and ease.

Book Appointments

Leads are great, but not if they aren't turning into appointments. We teach you how to build value and urgency in your clients for every situation, so they come into the dealership faster, and make their decisions easier.

Build Bigger Quotes

No one likes making the bare minimum on each car. We have a proven process for upselling, cross-selling, and increasing the gross in each of your quotes by creating more value for your clients.

How I Made $167K in My First 10 Months Selling Cars

In this free workshop, I’ll show you the exact system I used to go from zero dealership experience to 20+ cars every month.

What You'll Learn:

Get leads without relying on the dealership

Fill your calendar with clients who buy

Close more deals without feeling pushy

How to handle objections confidently

5 Reasons most reps never sell 20+ cars

15+ strategies I used to hit $167K

...plus more

Access the Workshop

Is this the right fit for you?

This coaching is for you if...

You're stuck selling between 10-15 cars
Top reps at your dealership are selling 20+ cars
You're able to make $400+ commission per car
You're committed to learning and coaching
You apply the strategies we build together

How it works

Step 1: Personalized Call

In this free 20 minute session we'll do a deep dive into what things look like at the dealership for you right now. What your biggest goals are and the current challenges you are having with achieving them.

Step 2: Next Steps

We’ll review how coaching works, make sure it’s a good fit on both sides, and go over what working together would look like. If it makes sense, we’ll outline the right option for you and move forward from there.

Step 3: Start Coaching

We’ll begin working through your real conversations, current challenges, and daily habits. From there, we’ll build a clear, relationship driven approach that fits your personality and your life.

The Objection Handling System

The exercise I use with my clients.

This is a simple framework for handling objections more naturally, without sounding pushy or scripted.

Stop getting stuck when objections come up

Remove objections before you're at your desk

Uncover the real concern behind each objection

Have confidence to overcome and progress the sale

Works for any objection — price, timing, etc.

This is the same system I used to completely remove objections or be so prepared that overcoming them became completely stress free and natural.

Get Instant Access

First Name *

Email *

"Blonde Tips" - Fruit Selling Specialist

I’m Colby, and I’ve been where you are.

No one talks about how hard building your career and life can be.

You are figuring out your career, your relationships, and how to balance everything while still spending time with the people you love.

I started my first sales job at 14, selling fruit on the street. I made signs, waved people in, and sold thousands of dollars a day.

It wasn’t corporate. I was being myself, having fun, and connecting with every customer. I loved it.

For a long time, I kept switching jobs because they felt corporate and unfulfilling. I forgot to be myself and tried to be someone else to get results.

That is part of why so many people look down on automotive sales. Too many reps push sales in ways that aren’t them.

Automotive gave me a chance to run things my way. I had my own business within a business. At first, I worked long hours, grinded, and burned out. I left for a while. When I came back, I did it differently and everything changed.

Now, I coach sales reps to break the stigma, show up as themselves, genuinely help customers, and build sustainable success.

If this feels familiar, there is a better way to grow your career without burning yourself out

Proven Experience. Real Results.

Built through years of selling, leading, and training real teams.

20+ years Experience

Experienced top rep, sales manager behind a leading team, successful business owner, and performance coach

8-Figure Growth

From individual reps to entire organizations, I help turn potential into measurable, long-term revenue growth.

High-ticket Industries

Automotive, luxury retail, business consulting, and other high peforming sales industries.

Apply For Coaching

This is where you take your first step.

If you’re serious about earning more without burning yourself out, the next step is a short strategy call.

We’ll talk through where you are right now, what feels stuck, and what kind of life you’re trying to build alongside your career.

Let's get started. Book your strategy call below.

“I used to think more sales meant grinding harder. Now I know it’s about selling smarter. My income is up and I actually enjoy selling cars again.”

Questions I Get All the Time

How soon will I see results?

Most of our clients see smaller results in the first few weeks, with the biggest results coming after a few months.

Is this just another script or sales system?

No. This isn't one-size-fits-all coaching.

We don’t teach generic scripts or lines. We focus on how you communicate, your language, and your personality, so you sell in a way that feels natural.

Do you work with salespeople new to the industry?

Yes, we coach all levels of automotive sales reps.

Do I need to work more hours to make this work?

No, and that’s the point. This isn't about working more or making huge changes.

We focus on simplifying your sales process, so you work more efficiently while getting better results.

What are the coaching sessions actually like?

All of our one-on-one coaching sessions are virtually through video call. The approach we take is unique to every client, and each session changes depending on what's most urgent for you.

How does scheduling work?

Sessions are booked during weekdays and scheduled around both of our availability. We keep things flexible and consistent so this fits into your normal work life without added stress.

Is this really worth the investment?

It isn't for everyone, and that's why we have an application process. We want you to get the highest return our your investment, and that requires a certain level of commitment and effort from you.

The clients who see the greatest return on their investment are the clients who apply everything they learn in our sessions.

What's the next step if I'm interested?

Book a 20 minute strategy call. We’ll talk through where you’re at, what’s holding you back, and whether this coaching actually makes sense for you.

Are you serious about selling more and being the top rep?

Book a free strategy call and let's put a plan in place.